FACE AWARDS PRESENTED BY NYX
By Mikeya Summerville
NYX Cosmetics hosted the first-ever Fine Artistry of Cosmetic Elites (FACE) Awards at this year’s IMATS show in Pasadena. The awards show was the finale to a competition held by NYX Cosmetics to choose the National Beauty Vlogger of the Year on YouTube. We got to see the six finalists show us their last beauty looks before a winner was picked!
The FACE Awards was hosted by Perez Hilton and judged by NYX Cosmetics Founder, Toni K; Nils Johnson (CEO & Co-Founder, Beautylish); Scott Barnes (Celebrity Makeup Artist); Tim Lusher (General Manager, Westin Pasadena) and Michael Cain (Director of Education, Macadamia Natural Oil). The finalists were judged on 5 sub-categories, including: composition, technique, innovation, kinetic and illuminative. We got to see each model walk the stage in a live runway show wearing the creative makeup looks.
Twenty eight year-old, Charis Lincoln (CharismaStarTV) from North Pole, Alaska (yes the North Pole really does exist) won the competition and took home the grand prize of $25,000. We caught up with the very ecstatic winner and asked her about her journey throughout the competition. Charis told us, “It feels amazing! It was tough but I never gave up.” When asked what advice she would give to other women and girls that are interested in entering the competition next year, she said, “I would tell them to be themselves. Don’t give up because there’s no limit to what you can do.” She plans to move to Los Angeles soon with her husband with the prize money and continue to impact and inspire girls.
At the celebratory reception, Perez Hilton was very excited and proud of all of the finalists. He said that he was flattered that NYX Cosmetics called him to host the event. “NYX is a brand that sees the value in the power of the Internet,” said Hilton. He got his start the very same way, by posting videos on YouTube and his Blog. Now he is recognized as one of the most famous names in Hollywood with several new entertainment ventures, including managing several music groups.
This was the first year for the FACE Awards but it certainly won’t be the last. The beautiful Founder of NYX Cosmetics, Toni K. told us, “This was our way of showing appreciation to our consumers. It was a thank you back to the community.” The new Glam Line will be launching next week and will consist of more glamour colors and lots of glitter. As Toni K. said, “You can’t have the glam, without the glitz!”
A big congratulations goes out to all of the finalists! Everyone did an amazing job and definitely deserved to make it as far as they did. We can’t wait until next year’s FACE Awards to see who will claim the new title of Beauty Vlogger of the Year!
View additional photos at Nyx Cosmetics.